Found in the Bronx

Nestled in Pelham Bay Park in the Bronx, the Bronx Equestrian Center stands as one of New York City’s premier destinations for horseback riding and trail lessons. While the center is celebrated for its equestrian activities, it has also gained attention for an unusual sign on its premises.

The sign exclaims “WHOA!” which seems to serve as a playful reminder for people to slow down, given the presence of horses and children in the area. Although the sign’s message aims to promote safety, its humorous execution also makes it a popular subject for Instagram photos, blending a serious instruction with a touch of lightheartedness.